A Long and Novel Life
Client Request: The startup company wanted to develop a novel beverage product for the market, requiring a greatly enhanced shelf life.
CLB Product Enhancement
CLB completely reformulated the product and the processing technique, developing a shelf stable product.
- The complex flavor was prepared for purchase from the supplier, retaining its subtlety.
- The unusual ingredients were prepared in an innovative packaging system that increased marketing appeal.
- Major cost savings in processing time and materials were introduced for the client.
- A unique name developed by CLB was accepted by the client that retained the ‘flavor’ of the product as well.
The distance from idea to market is often more than is realized. The technical skills required to make difficult products a reality is offered all clients. CLB will work with your company to detect potential formulation, manufacturing and cost problems that cause delay and increased costs in development and marketing.
