An Eye to the Future
Client Request: The Pennsylvania Manufacturing Confectioners’ Association requested a speech be delivered in 1999 on product development innovation.
CLB Presentation
CLB delivered a product development presentation involving new idea generation.
- The general delivery involved ways of including company employees in new idea generation for market introductions.
- The focus was on long-term development of ideas for future products to maintain a lead over competitive companies when markets become possible.
- A central focus was on introducing new, healthful ingredients into confections in anticipation of eventual healthy snacking trends including confectionery.
Confections have an increasing potential to capture the health food market expansion. CLB works with clients to maintain that strategic market edge in novel product ideas to grow client markets. Whether sweet or savory, beverage, specialty flavors, confections and meal replacement bars are among the products CLB has developed over the years.
